Frockery Talk

  • Spring has sprung

    March 10, 2009

    March is here and it's officially spring, so it's time to inject more colour into that winter weary wardrobe! It's still cold, however, and most of us are not quite ready to abandon the comfort of cardis and jumpers.

    This week we are promoting that perennially popular wardrobe staple, the humble cardigan, and bringing you a selection of the finest colourful but cosy cardis from The Frockery catalogue. How about this this fab teal cardigan from Fat Face - or maybe you prefer fuchsia, lilac, red or the luxury of Burberry wool?

    Print is also making a dramatic entrance this season to help clear these cold weather cobwebs and is a strong theme in everything from coats and dresses to knitwear and shoes. We are especially liking this striking black and red floral print dress.

  • Road repair blues

    February 25, 2009

    We have been almost cut off by road repairs this past week with a proliferation of diggers, piledrivers and steamrollers operating directly outside our office window. Happily, we have at last returned to a more acceptable decibel level, which means we can hold normal telephone conversations again and the postman is managing to reach us without risking life and limb!

    On the frockery front, things have been busy, and customer optimism that spring is just around the corner seems to be growing judging by the number of dresses and blouses we have been dispatching. Look out for another catalogue update soon as we have just taken delivery of some fab stock, some of which we know we are going to find hard to part with!

    On the Oscars front, we just loved Kate Winslett’s stunning one shouldered Yves St Laurent gown with netting overlay, but found some of the other creations a bit over the top; in fact we are still having nightmares about Beyonce’s black and gold mermaid style dress, but each to their own!

    Meanwhile, the government has just launched a campaign, in the form of a sustainable clothing action plan, to tackle the environmental impact of our ‘fast fashion’ culture. This is of course something we have been banging on about for years,  so it’s good to see them cottoning on at last to the fact that something needs to be done to reduce landfill disposal of textiles and promote sustainability in a meaningful way.

    And finally, for those who have embraced the social networking phenomenon that is Twitter, you can now follow The Frockery's occasional tweets.

  • News from snowman's land

    February 16, 2009

    Brrrr, it's still freezing here but life is getting back to normal after several days of living in snowman's land. We are grateful to Royal Mail and our courier services who have continued to serve us well during the big freeze and we have been busy supplying our customers with jumpers, coats and hats to beat the continuing winter chill.

    According to the weekend news, the 80s are making a big comeback, which is probably a timely antidote to all the doom and gloom since 80s fashion can't fail to bring a smile to everyone's face! Our latest stock selection is certainly full of 80s promise.

    Look out for more warm woolly arrivals over the next day or two, including hand knitted and Pringle numbers, as well as a some fab coats, both vintage and contemporary. New arrivals include a Paddy Campbell two piece, a Karl Lagerfeld 80s skirt suit and a good selection of vintage boots and shoes.

  • Eco friendly fashion makes economic sense

    February 2, 2009

    2 February 2009

    February has certainly made its chilly presence felt and we all woke up to a blanket of snow this morning, like everyone else in the UK it seems. For London buses to stop running, it must be serious!

    We are sorting stock today, having had a very busy week trying to keep up with a surge in orders which suggests that more and more people are embracing the benefits of preloved fashion for green and other practical reasons. Money is tight for everyone these days and fast fashion is losing its appeal as more discerning consumers want to create an individual look with an emphasis on quality and style.

    Fashionistas need look no further then The Frockery for a doubly eco-friendly experience which makes sound economic as well as ecological sense. Be it vintage, retro or more contemporary preloved  fashion, quality and affordability are our bywords and we are delighted to have been included in Penny Lane's list of recommended British vintage shops.

  • Slainte mhath!

    January 25, 2009

    Happy Burns Night to everyone! Here in Scotland, we are sporting traditional tartan frockery today as we celebrate the 250th anniversary of the Bard's birth and kick off our Year of Homecoming. Slainte mhath!

  • Louis Féraud adore les femmes

    July 7, 2008

    Louis Féraud was born in the southern French town of Arles in 1921 and opened his first boutique in Cannes in 1950.

    When, in 1955, Brigitte Bardot visited his shop with the paparazzi in hot pursuit and bought a white sundress, the rest of Cote d’Azur elite immediately flocked to buy his clothes, assuring his success as a designer.

    By the mid 1950s he had established a couture house in Paris, designing for Bardot and other film stars such as Ingrid Bergman and Kim Novak, and he presented his first haute couture collection Paris in 1958. 

    Féraud subsequently hired up and coming designers Jean-Louis Scherrer and Per Spook, going from strength to strength throughout the 60s and signing up with Fink of Germany in 1970 to design a ladies’ prêt-à-porter collection.

    “Fashion is not created to separate people but to bring them together; it is a rendezvous of love,” he famously declared. His aim, he said, was always “to please women”, and he invariably succeeded with his sophisticated designs and fine French tailoring, coining the slogan “Louis Féraud adore les femmes”.

    An accomplished fine artist as well as a designer, Féraud was heavily influenced by his colourful Provencal roots and he continued to paint throughout his life, exhibiting in Europe and the USA. He also created a number of perfumes.

    Féraud twice won the ‘Golden Thimble Award’ for his haute couture collections in 1978 and 1984, and his designs were favoured throughout the glamorous 80s by stars like Joan Collins in her ‘Dynasty’ role as Alexis Colby. In 1991, he was elected Prince de l'Art de Vivre and was made an Officier de la Légion d'Honneur in 1995 by the French President.

    Following his retirement in 1995, the House of Féraud was run by his daughter Kiki until 1999, when it was acquired by the Dutch group Secon. Féraud died that same year at the age of 79, but his label, famous for its elegance and sophistication, continues to delight new generations of women from across the globe.

    Just as “Féraud adore les femmes”, it is undoubtedly still the case that “les femmes adorent Féraud”. The Frockery does too and we can never resist this particular label.