Tag Archives: green fashion

  • You can't go wrong - or can you?

    May 15, 2008

    "You can't go wrong!", exclaimed Lorraine Kelly on GMTV this morning, positively salivating over a white tiered dress from trash fashion outlet Primark costing just £9.  Her male stylist sidekick, who was smugly showcasing it as 'Primarni', naturally nodded in simpering agreement.

    Just when we thought the media sentiment was turning - and it seems to be thus over at the BBC, whose online magazine Thread actively promotes ethical and sustainable style - LK has to go and spoil it all by encouraging us to pick up a cheap frock at a fast fashion joint before jetting off on our summer holidays without a care in the world and, clearly, without a care for the world.

    Lorraine isn't the only journalist who is promoting cheap-as-chips fashion one minute and bemoaning the environmental impact of transporting goods halfway round the world the next, all the while sympathising with the plight of overseas workers, many of them children, who are paid a pittance for their labour. These issues are all inextricably linked, and as long as we continue to support an industry which is founded upon the exploitation of both people and planet, we are all very much part of the problem.

  • The end is nigh for trash fashion

    May 13, 2008

    Yes, the end is nigh for disposable ‘trash’ fashion. Well, it must be true if the BBC are telling us that cheap chic (an oxymoron if ever there was one) is on the way out. Have they been reading our blog, we wonder?

    For the past decade or so, fast ‘fad’ fashion has dominated the high streets and supermarket aisles. A new t-shirt costs less than a bottle of wine, with the result that binge buying of cheap clothes has become something of a national pastime. Meanwhile, consumers have been largely content to enjoy the fruits of someone else’s exploited labour, or else remain blissfully ignorant of the workings of the global economy.

    However, there is evidence to suggest that the trash fashion trend may be stalling. Rocketing oil prices are taking their toll on the all important bottom line, which means an inevitable increase in the price of throwaway clothing for the consumer. Let’s face it, garment prices couldn’t come down any further without becoming ‘giveaway’ fashion!

    The credit crunch is now biting households hard across the country, which has meant a sudden and significant rise in the cost of living. As we all struggle to meet the escalating costs of life’s necessities like food, fuel and mortgage payments, we are becoming far more discerning consumers. Increasingly, we are looking for best value based on quality rather than price alone, all of which adds up to more bad news for the fast fashion industry.

    There are also signs that the mass media’s love affair with ‘fast’ culture is coming to an end. Even the BBC are now acquainting consumers with the reality of how and by whom these cheap garments are produced and how far they have to travel to reach our high streets and supermarkets. All so that we can wear them once (or not at all) and throw them away. We reckon it amounts to collective insanity.

    In reality, there is no need to stay a fast fashion clone when you can so easily and affordably set your own style with the textiles that are already in circulation. We are delighted that the BBC and style gurus everywhere are at last catching up with what we’ve known all along. It is heartening to see them embracing The Frockery’s own eco-fashion tips with such enthusiasm!

  • Landfill Fashion: what a waste

    April 21, 2008

    We are becoming increasingly fed up of living in a society which seems hell bent on creating ever greater mountains of unnecessary waste. From plastic bags in their billions to fast food packaging, cheap promotional items that no one wants or needs, and even shrink wrap covering for supermarket  cucumbers, we are drowning in the stuff.

    Textiles waste is a particular bugbear of ours. Did you know that in the UK alone, we throw out in excess of one million tonnes of textiles every year, most of which ends up in landfill sites?

    Far from being harmless holes in the ground where we can conveniently bury anything and everything we no longer want, landfill sites cause significant environmental damage. In the case of landfilled textiles, garment dyes and bleaches can cause toxic chemical seepage into the ground and water courses. As the material decomposes, the build up of methane gas presents further hazards.

    Although environnmental issues have been gradually nudging their way up the political agenda, there is no evidence that our throwaway society is ready to take responsibility for its wasteful behaviour. We need a sea change in attitude and, while there is some great work being done to reduce textiles waste through reuse and recycling, the clothing industry remains awash with cheap ‘fast’ fashion which is likely to end up in landfill in a matter of months if not weeks.

    So how can we as concerned individuals make a difference yet still stay stylish (and solvent!)? Well, we have put together a list of simple ‘RE’ ACTIONS  to the relentless pressures of the fast fashion industry, and we hope the following top ten tips on working towards a greener wardrobe will be useful for waste aware, eco-friendly fashionistas like ourselves.


    The Frockery's Top 10 eco-fashion ‘RE’ actions

    1.   RESIST temptation. Don’t buy it if you don’t need it! Your wardrobe is probably already bulging with impulse buys, many of which you have never worn, so you know it makes sense.

    2.   REJECT fast fashion outlets and cheap imports which have been transported halfway round the world, may have been produced by an exploited workforce, including child labour, in dangerous conditions, and will probably fall apart after one wash.

    3.   RETHINK your buying habits. Support ethical, fair trade businesses and ‘home grown’ designers.

    4.   REUSE clothing and accessories. Buy from vintage, second hand or charity shops, car boot sales and auction websites – or swap clothes with friends

    5.   REDISCOVER the back of your wardrobe and the darkest corners of your attic which may well harbour some long forgotten outfits that are yearning for a new lease of life.

    6.   RESTYLE your current wardrobe. Get the sewing box out, refashion a dress into a top and matching bag, add a few embellishments, chop off some sleeves, or just shorten a hemline or two.

    7.   REFRESH your ‘old’ clothes by adding belts, scarves and complementary accessories for an instant style update.

    8.   RECYCLE the clothing you no longer need. Drop it off at your local textile recycling bank, freecycle it, or else donate to charity.

    9.   RESELL your unwanted clothes on one of the internet auction sites or, if you don’t want to do it yourself, through a local or online dress agency.

    10. RESEARCH environmentally friendly fashion alternatives which combine style with sustainability. We recommend Kate Fletcher’s Lifetimes project as a great starting point for both information and inspiration.


    recycle  symbol

  • The Frockery Fifty Quid Fashion Challenge

    October 16, 2007

    The Frockery has launched its first Fifty Quid Fashion Challenge in which its website visitors are being asked to put together a stylish look for a given occasion for £50 or less.

    Challengers are being invited to submit an entry to one or both of the following categories: an outfit for a office based job interview; a festive party outfit. Entrants are also being asked to state in no more than 20 words why their chosen outfit deserves to win the Frockery Fifty Quid Challenge.

    The closing date for completed challenges is 30 November 2007 and the winner of each category will receive goods of their choice from The Frockery website to the value of £50, with one runner up from each category receiving goods to the value of £25.

    With the extra financial demands of the festive season now looming, dedicated fashionistas still want to look chic, but preferably without breaking the bank. We hope the Frockery Fifty Quid Fashion Challenge will help more people realise that you can dress for less, yet still stay stylish.

    The Frockery offers an affordable and sustainable alternative for style conscious and environmentally aware consumers who neither want to max out their credit cards on expensive designer labels nor settle for same and soulless 'fast' fashion.

    Recycling fashion makes perfect sense from the point of view of both the planet and the wallet. At The Frockery, we take great pleasure in finding new appreciative owners for pre-loved quality clothing and accessories and we want to remind people that looking stylish need not cost the earth.