Tag Archives: sustainable

  • You can't go wrong - or can you?

    May 15, 2008

    "You can't go wrong!", exclaimed Lorraine Kelly on GMTV this morning, positively salivating over a white tiered dress from trash fashion outlet Primark costing just £9.  Her male stylist sidekick, who was smugly showcasing it as 'Primarni', naturally nodded in simpering agreement.

    Just when we thought the media sentiment was turning - and it seems to be thus over at the BBC, whose online magazine Thread actively promotes ethical and sustainable style - LK has to go and spoil it all by encouraging us to pick up a cheap frock at a fast fashion joint before jetting off on our summer holidays without a care in the world and, clearly, without a care for the world.

    Lorraine isn't the only journalist who is promoting cheap-as-chips fashion one minute and bemoaning the environmental impact of transporting goods halfway round the world the next, all the while sympathising with the plight of overseas workers, many of them children, who are paid a pittance for their labour. These issues are all inextricably linked, and as long as we continue to support an industry which is founded upon the exploitation of both people and planet, we are all very much part of the problem.

  • The end is nigh for trash fashion

    May 13, 2008

    Yes, the end is nigh for disposable ‘trash’ fashion. Well, it must be true if the BBC are telling us that cheap chic (an oxymoron if ever there was one) is on the way out. Have they been reading our blog, we wonder?

    For the past decade or so, fast ‘fad’ fashion has dominated the high streets and supermarket aisles. A new t-shirt costs less than a bottle of wine, with the result that binge buying of cheap clothes has become something of a national pastime. Meanwhile, consumers have been largely content to enjoy the fruits of someone else’s exploited labour, or else remain blissfully ignorant of the workings of the global economy.

    However, there is evidence to suggest that the trash fashion trend may be stalling. Rocketing oil prices are taking their toll on the all important bottom line, which means an inevitable increase in the price of throwaway clothing for the consumer. Let’s face it, garment prices couldn’t come down any further without becoming ‘giveaway’ fashion!

    The credit crunch is now biting households hard across the country, which has meant a sudden and significant rise in the cost of living. As we all struggle to meet the escalating costs of life’s necessities like food, fuel and mortgage payments, we are becoming far more discerning consumers. Increasingly, we are looking for best value based on quality rather than price alone, all of which adds up to more bad news for the fast fashion industry.

    There are also signs that the mass media’s love affair with ‘fast’ culture is coming to an end. Even the BBC are now acquainting consumers with the reality of how and by whom these cheap garments are produced and how far they have to travel to reach our high streets and supermarkets. All so that we can wear them once (or not at all) and throw them away. We reckon it amounts to collective insanity.

    In reality, there is no need to stay a fast fashion clone when you can so easily and affordably set your own style with the textiles that are already in circulation. We are delighted that the BBC and style gurus everywhere are at last catching up with what we’ve known all along. It is heartening to see them embracing The Frockery’s own eco-fashion tips with such enthusiasm!

  • Goodwill to all people and the planet

    November 14, 2007

    The Frockery firmly believes that the upcoming season of goodwill should be extended to looking after our planet as well as the people around us.

    Having recently floated the idea of green stocking fillers and sustainable 'secret Santa' gifts, we have been encouraged by the positive response of some of our eco-friendly customers, who say they do want to exchange thoughtful gifts with family, friends and colleagues, but really don't want any of them to cost the earth.

    Rising to the eco-challenge, we have now included a selection of goodies with suitably green credentials in The Frockery catalogue, which means they are all affordable, as well as being quirky, vintage, retro and/or recycled, in what we hope is a much needed antidote to the rampant consumerism which abounds in the run-up to Christmas every year.

    Retro tea towels are already flying out of the shop, and we have some old fashioned pinnies like this one on offer, as well as a selection of  inexpensive jewellery. You will also find an affordable selection of scarves, bags, hats and gloves, and even some retro table linen for some 1970s nostalgia.

    Meanwhile, dedicated fashionistas will still find plenty of affordable party wear for the upcoming festive season and, by Frockery shopping, they can congratulate themselves on reducing unnecessary style miles in the process!