You know it makes eco-sense

We are pleased that our first ever February eco-fashion challenge has helped raise awareness, albeit in a small way, of the benefits of wearing vintage, second hand and hand made clothing and accessories. Each and every participant demonstrated how great  looks can be achieved by mixing charity shop purchases, vintage finds and hand made or recycled fashion, and everyone had fun doing so.

As well as attracting dedicated eco-fashionistas who needed no persuasion that it's the way to go, we also made a few new converts to the cause, including young people who had never previously considered eco-frocking. We also made some lovely new friends along the way. Result!

We have previously blogged about the Preloved Reloved project which is the brainchild of Kim Sklinar, one of the new friends we met as a result of our challenge. She is raising money for charity by dressing exclusively in second hand clothes  for a year and is on our exact wavelength as far as eco-fashion goes. Being waste aware sorts ourselves, we especially enjoyed this recent post, Frugality vs Waste, and we wholeheartedly share her antipathy towards rampant consumerism and our wasteful throwaway society.

Although eco-frockers like ourselves are rarely to be found in high street fashion outlets, just occasionally we take a stroll round a few of them when we are in town. So last week, with some time to while away before a dental appointment, we visited two such stores to see what is currently on offer in the world of fast fashion. First off, the sheer volume of identical garments in a factory sized space felt like an assault on the senses. Rails and rails of mass produced soulless sameness! On closer inspection, the quality of some of the pieces ranged from poor to appalling, but equally shocking was the price of some of them.

Indeed the experience was almost as painful as the subsequent root canal treatment and we naturally left with nothing (without feeling remotely like the weakest link). Fortunately, we found welcome solace in the charity shop next to the dental surgery which offered up a fabulous military style coat dress, originally from Principles and in good as new condition. It will be having its first second hand outing with its new owner this weekend.

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